This past weekend I attended an incredible conference called 10x Publishing
by Brendon Burchard.
By far, the best training/conference I have ever attended.
If you aren’t familiar with Brendon’s work, start here
The event was designed specifically for action takers and real entrepreneurs. When I say “real” I mean people who are 100% committed to making a full time income in their own business….
How do I know? It was $10,000 a pop to get in the door.
Many people were already doing very well in their businesses. They were at this event to get to an even higher level.
I pay close attention to everything going on around me when I attend events like this. In particular, I noticed some common character traits of pretty much every person I met/networked with at the event.
There were 3 very obvious underlying characteristics that all of these people displayed. I’d like you to consider how you compare in each of these 3 areas. Use it as a guage to see where you are in the “entrepreneur success” ladder.
1. Total Commitment vs. Dabbling
Every single person at the event had a single/narrow focus. They were 100% committed to building a successful business or taking their already successful business to a much higher level.
As I networked around the room I started comparing the mindset of these folks to other people I have met along my journey. I have seen many people attempt to start an online business only to get sidetracked and ultimately fail.
Why? They were dabbling.
Having a successful business was a “nice to have” but it certainly wasn’t something they were solely committed to. In fact, a significant part of their mindset carried the belief that there was a good chance that their business would fail.
Do you see the difference? When you dabble in something you quickly jump to the next idea or are easily swayed as soon as things start getting tough.
People who are totally committed to building their business will do anything (so long as they remain ethical). They will spend money, bust comfort zones, confront people in their way, make themselves vulnerable and open to criticism… you get the idea.
Which camp do you fall into?
2. Passion vs. Money
I know what you’re thinking.. “Uh-oh, Justin is about to go “granola” on us...”
Oh ye’ of little faith… hear me out.
The people who really reach ultimate levels of success are absolutely 100% passionate about their business. They believe in it. They know it delivers value and makes a difference to their clients. And despite any level of success, they ask questions like, “how do I do this even better? how do I deliver even more value?”
Yes money is a motivator, I’d sound pretty lame if I didn’t acknowledge that.
But money is never ever the sole driving force for a successful online business owner. There is always an underlying passion. There is a measurement of happiness and personal fulfillment that comes with building something that makes them proud. After all, it is their name and their reputation.
No amount of money can replace the feeling of building something that your clients thank you for and gladly send you money because you have earned it!
3. Changing Lives vs. Throw Something Against The Wall
I had at least a dozen conversations with people at this event who wanted nothing more than to spread an important message to as many people as possible.
Their goal was to change lives based on experiences and lessons they’ve faced in their own lives.
For example, one woman has dedicated her entire business to helping mothers connect with their teenage daughters. She had observed and experienced a disturbing trend in the number of women/daughters who had become enemies and ultimately fell out of touch with one another.
She had books, courses, live coaching programs (and other items in the works) that helped people deal with this exact issue. Her role within her company was to simply figure out how to reach even more people and make them aware of her brand/offers.
Compare this to many online marketers who enter their own business with questions like, “how do I make the most amount of money with the least amount of work?” or “what niche should I get into to make money as fast as possible?“
You can definitely make money running businesses this way, but my question is, what will be the long term probability of success? When things get tough, how easy will it be to look at the negatives and abandon a business where the only questions being asked are “how can i make a lot of money” and “how can i make this as easy as possible”?
Do you see the difference?
So how do you compare? Which side of the equation do you fall into?
How committed are you to building a successful business?
How much passion do you have for what you do? Is there a sense of pride and meaning or are you just trying to pay the bills?
How well are you serving your customers? Are you making an impact that will make them forever grateful? Or will they quickly forget you and wonder who this invoice came from last month?